UI/UX design plays a crucial role in the product development process, as it’s responsible for creating visually appealing products that provide exceptional user journeys. A well-designed UI/UX can have a significant impact on how users perceive and interact with a product or service, influencing their decision to stay or leave the business. While UX and UI design are closely related, they have distinct roles in the design process. Clarifying these roles is essential for creating an efficient workflow and producing high-quality design projects.

So, what are the differences between UX and UI design? How do UI and UX designers work together in an agile design process? Let’s discover through this blog!